I help business owners sell with confidence and create consistent sales
Not by using pressure tactics or scripts. By fixing what's actually getting in the way.
Hi, I’m Lisa
I’m an award winning sales consultant and trainer with 32 years in sales, and I genuinely love what I do.
Not the pushy kind of sales. Not the scripted, performative, bro marketing kind.
I love sales because it is human. It is about connection, timing, trust and presence. And when those things are in place, selling does not feel like selling at all.
I’m on a mission to help business owners, founders and sales teams sell consistently and confidently.
As a sales coach for business owners, I help you make more money, serve more clients and build a business that supports the life you want.
The real reason most people struggle with sales, and why it’s not what you think
After working with hundreds of business owners and sales teams, I see the same pattern over and over again.
They show up to sales conversations braced for rejection instead of grounded in service.
They wait to feel confident instead of building confidence through action.
They avoid conversations because they feel heavy or awkward, and then wonder why their revenue is not growing.
And no amount of scripts or tactics will fix that.
Because if your nervous system is dysregulated, people feel it. If you are desperate for the sale, people feel it. If you are disconnected from why you actually want to help them, people feel it.
That is why sales feels harder than it should, even when you are good at what you do.
Sales isn't just about what you say. It's about how you show up, how you listen, and how safe the conversation feels for the person on the other side.
That's why I don't just teach sales skills. I fix the mindset first, because that's what unlocks everything else.
My approach: Mindset + Skills + Strategy = Sales That Work
Every client I work with gets all three, because one without the others doesn't stick.
Mindset
We work on the nervous system responses that keep you stuck, the identity you hold around selling yourself, and the emotional regulation that means you show up grounded instead of anxious.
This is the foundation everything else is built on.
strategy
The repeatable process that creates consistent sales. How to identify and activate warm leads without cold outreach. How to generate consistent conversations from your existing network. How to track what is working so you can improve and repeat it.
skills
What you actually say and how you say it in real sales conversations with potential clients. How to open, guide and close conversations naturally. How to talk about pricing with confidence. How to handle objections without backing off. How to follow up without overthinking it.
When all three are in place, something shifts. Decisions happen faster. Conversations feel calmer. Sales stops feeling personal.
It becomes something you enjoy, not something you brace yourself for.
Where my love of sales began
II started in sales at 15. By my twenties, I was the top salesperson in Europe, closing millions year after year and winning awards I hadn't even known existed when I started.
But what I loved most was never the deals. It was that moment when someone shifted from 'I'm not sure' to 'yes, let's do this.' I became fascinated by what happens in that moment, and what stops it from happening.
What creates the yes? What gets in the way? And why do some people close with ease while others, with equally good offers, consistently hear 'I'll think about it'?
Those questions took me far beyond traditional sales training. And they are the reason I do the work I do now.
The turning point.
I trained as a hypnotherapist, and the year I trained was my best sales year ever. Not a coincidence.
Understanding decision-making, emotional regulation, and the nervous system made me a fundamentally better salesperson.
I realised that sales isn't just about technique. It's about the energy you bring, the safety you create, and the clarity you give someone at the moment of decision.
That is what shapes my work now.
You can sell anything when you connect people to the emotion behind what they want.
🏆 £1.7M+ closed in high-ticket sales over the last 4 years
🏆 32 years in sales, 23 of them in award-winning corporate roles
🏆 2,000+ sales conversations as a business owner
🏆 Stryker European Salesperson of the Year
🏆 Merck President's Club
For the past four years, I have run my own sales consultancy, working one to one with founders, supporting high ticket sales and delivering training to founder led businesses.
I have worked with business owners moving from inconsistent £2k months to consistent £15k+ months. With teams who needed a sales process that actually sticks. With coaches who wanted someone they could trust to support their sales.
Every client gets the same three things. Mindset, skills and strategy.
Because I have never seen one work without the other two.
Ready to make sales feel good?
Solo founders and service providers
You have a proven offer (usually £2k+), but sales feel inconsistent. You’re stuck at £2k to £5k months and know you’re capable of more. I help you build a clear, repeatable sales process that feels good and gets results.
Founder-led businesses and teams (£500k–£1m+)
Your team is selling, but you know there is more potential. Whether you need training, consultancy or both, we identify where the opportunities are and give your team the mindset, skills and strategy to convert more of them.
What I don’t do
I don’t teach:
- pressure tactics
- cold messaging strangers
- scripts that feel forced
- fake urgency
- hustle culture
Never have. Never will.
And you DO NOT need any of it to be successful in sales.
Sales doesn’t need more noise.
It needs more connection, confidence and compassion.
If this resonates
If you’re ready to:
stop avoiding sales
conversations
stop chasing and following up endlessly
feel calm, confident and in control when selling
And build sales that actually support the life you want. You’re in the right place!