Sales Training & Consultancy
For SMEs and founder-led businesses · Lisa Yelland · Sales Consultant & Trainer · 32 Years in Sales
Your team isn't the problem. The gap is skills, process, and confidence and that's entirely fixable.
You see it in the conversations that go quiet after a good first meeting. In the proposals that come back with "we'll think about it." In the deals that should have closed but didn't, and you're not entirely sure why.
The team isn't the problem. They care about the business and they want to do well. They just haven't been given what they need to convert consistently, and most sales training won't fix that either. A good day out of the office and a folder nobody opens again is not a solution.
This is.
We start by figuring out exactly where your revenue is leaking: what's working, what's stalling, what your team is getting stuck on, and why. Then we build something specific to your business, your team, and the real conversations they're having every day.
The result is a team that sells with confidence, follows a process they trust, and converts more of the opportunities already in front of them.
What makes this different
Every engagement is built around what your team actually needs. Depending on where the gaps are, we work across some or all of the following:
Sales skills and confidence
How to open conversations, build genuine rapport, present value clearly, and close without pressure or pushiness
Sales process and structure
A repeatable framework your team can follow consistently, so results don't depend on who's having a good day
Conversion rates
Identifying exactly where prospects are dropping off and what needs to change
Sales strategy and pipeline
how to generate consistent opportunities and move them from first contact to close
Not sure if this is the right fit? Book a call and we'll work that out together.
How Sales Training & Consultancy Works
There's no standard package. We start with a conversation to understand your business, your team, and your goals, then put together the right engagement.
Sales Assessment
We look at how your team is currently selling: what's working, where the gaps are, and what the biggest opportunities are. This shapes everything that follows.
Bespoke Training Day
A full day of practical, hands-on training built around your offer, your customers, and the conversations your team is actually having. Not generic theory, real skills they can apply immediately.
Sales Consultancy
Ongoing support to embed the changes, refine the process, and make sure results actually stick. For businesses that want more than a single training day.
Follow-Up Sessions
Refresher training, accountability check-ins, and continued development to keep momentum building over time.
Experience you can trust
32 years in sales: From retail and call centres to high-level corporate sales and 5 years of running my own sales consultancy
European Salesperson of the Year 2010 at Stryker: Training and leading high-performing sales teams
Regular training and workshops for founders and growing businesses through BIPC, Growth Hub, Cool Ventures and F.or The Founders
Over £1.8M closed in high-ticket sales, this is not classroom theory
I combine 32 years of real-world sales experience with training in hypnotherapy, NLP, and CBT. That means I don't just teach your team what to say, I work on the confidence, mindset, and emotional intelligence that determines whether they actually say it.
Investment
From £3,000
This covers preparation and a full training day. Ongoing consultancy and follow-up sessions are quoted based on your specific requirements.
Every engagement starts with a Sales Consultancy Call to make sure we build the right solution for your business.
Lisa has made invaluable contributions to the CatalystHER network, and has been a driving force in empowering women entrepreneurs, consistently delivering impactful workshops that resonate deeply with attendees. Her expertise and genuine commitment to supporting business has created an inspiring and inclusive environment where participants feel encouraged and better informed.
She goes beyond sharing information, engaging her audience and leaving long-lasting impressions. Many attendees have noted how her workshops provided them with a practical approach and a renewed sense of confidence to pursue their goals, and I have witnessed firsthand the positive impact her sessions have made.
Beyond her workshops, Lisa actively promoted connections and collaboration within CatalystHER, fostering a strong, supportive community for women entrepreneurs. Her dedication and advocacy for women’s success make her an exceptional asset, and I highly recommend her as a Sales Coach.
Alfie Showunmi
Market Intelligence Consultant
We were referred to Lisa by Cool ventures so she can support with how to grow our business. The advice she gave is one in a million, so eye opening. I can’t wait to implement the strategies she recommended.
Bongani Nyathi
Health and Social Care Management
This Is For You If…
- You have a sales team, or a you are a founder who sells, and you know there’s more potential
- You're losing deals you should be winning and you're not sure why
- You want training that actually sticks, not a good day followed by no change
- You're ready to invest in your team's performance and see a real return.